Your company's corporate image is your brand's public perception. You can help shape it by telling the public what kind of company you are through marketing and advertising.
But what really sculpts your corporate image is your company's actions, like performing well financially, developing innovative products and services, following ethical business practices, actually operating by your values, appropriately responding to company criticism, providing tremendous customer service, treating your employees with dignity and respect, and attracting elite talent.
All of these actions fuel the flywheel of your brand's word-of-mouth marketing, which is the most effective and trusted form of marketing, especially when the internet has enabled every brand to scream for your audience's attention today.
Developing a stellar corporate image also opens up more opportunities for customer testimonials, case studies, product reviews, and awards that can provide the social proof needed to earn new customers' trust.
Improve Your Corporate Image
1. Identify your company's purpose.
If you truly want to build a loyal following for your brand and, in turn, strengthen your reputation, your company's core message should focus on your purpose -- not how you make your product or what your product is.
2. Make sure you can walk the walk.
Sometimes, brands that want to reap the rewards of being a mission-driven company don't actually adhere to the values they claim they're so passionate about. But even though being aquasi-mission-driven company can attract new customers, once they uncover your hypocrisy, it's almost impossible to retain them.
3. Own your mistakes.
Even the smartest brands make mistakes. But what separates the great companies from the good ones is their ability to admit that their wrong and change course in light of new information. Unfortunately, a lot of companies won't admit their mistakes or change their minds, even if it's the right choice, because they have too much pride or don't want to seem weak.
4. Offer the best customer service possible.
For many customers, one of the first interactions they'll have with your brand is through a customer service representative — so customer service plays an undeniably critical role in corporate image.
5. Make sure your website and social media presence reflect your current corporate image.
As your organization grows, as consumer preferences and industries change, and as you learn more about what makes your customers happy, your priorities or vision might shift slightly. To reflect the most relevant, accurate version of your corporate image, then, it's critical you maintain a strong social media and website presence.
I the hope the article adds value to your business communication!
Best,
Bejoy Peter- Digital Creator & Communications Strategist, Email: info@VisionKraft.com | Phone: +91 9850 555 795
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