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Online Video Is A Vital For Your 2020, 2021, 2022 & 2023 (...pooh !) Content Marketing Objectives

Updated: Jan 19, 2023


After all, YouTube is the number two search engine in the world!

This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video? #1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability. #2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content. #3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share. #4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do! Yes, you can leverage this 100% human connection to video, ask me how... Hope the article adds value to your business communication! Best, Bejoy Peter- Digital Creator & Communications Strategist Email: info@VisionKraft.com | Phone: +91 9850 555 795 Vision Kraft Media Works Pvt. Ltd. - the perception management tools company!

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